![]() ![]() Instead of hammering the user with a barrage of questions and form fields, you ask them to provide one piece of information now and again. The solution is to collect this information a bit at a time like drips from a faucet instead of a blast from a firehose. What they do mind is having to do it all at once, especially if it happens just after signing up or subscribing. ![]() Users generally don’t mind providing an app or service with information about themselves, especially if doing so leads to something they find useful or helpful. After all, it costs them nothing to leave in fact, it saves them time! Progressive Profiling If an app is free and users must fill out the nightmare form before using it, many will abandon it and never return. When faced with one of these, I’ve walked away from my computer, put down my phone, or switched to another app or site and never finished filling it out. You’ve probably encountered one of these - a form where the application or site wants to provide it with all sorts of information about you, right now. Here’s the moment I dread after signing up for a new service or installing a new app: ![]()
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